Lumos Academy

Brand Guidelines

We love that you love Lumos Academy and how we help students. Our branding establishes the foundation of our mission, our culture, and our values.We want to make it easy for you to use our brand in the right way. Our brand system is made up of three elements. Here is a quick guide to our holistic brand system that’s efficient to execute.


A consistent color palette is an essential asset in the design of any recognizable brand. Our tight color palette, dominated by green and white, is present throughout our digital prescence.


Our logo is approachable and the most immediate representation of our company, our culture, and our brand. It should be used consistently in the proper, approved forms. These guidelines will help you determine the best way to use it.


Lumos Academy's primary typeface is the Nunito font. This font helps differentiate our brand, meet our readability standards, and can be utilized both on and off-screen. As a geometric sans serif, the typeface is designed with an overall roundness that feels friendly and approachable. The typeface is used at various weights, primarily regular, semibold, and bold.

Press Kit

Download all of our Brand Resources! From logos to social icons, this press kit will help you showcase our brand.